The pandemic has changed the way Americans eat and shop, likely for the long term. At the onset of COVID-19, many people grew tired of cooking every single meal at home and missed the global flavors they would typically experience eating out. As a result, they turned to prepared and frozen foods to bridge the gap between home-cooked meals and …
Consumers Crave Convenience: How Grocers Can Deliver What Shoppers Are Seeking Now
Opportunity lies in the frozen food aisle for retailers to meet current shopper needs.