How retailers can keep the frozen-pizza party rolling Even — perhaps especially — in tough times, simple pleasures such as pizza offer a taste of happier days. Yet, while the past couple of years have been tough, indeed, they’ve also been a boon to the frozen-pizza sector. As we enter a new normal, retailers can keep the party going by …
Changing Families, Changing Freezers
How shifts in household structure are focusing attention on handheld frozen options American households are changing—and so is their approach to shopping the frozen aisle. How so? Nontraditional families and “live-alones” are making jumbo-sized frozen SKUs less relevant than handheld options that let consumers savor global flavors in fun, single-serving form. So retailers take note: Changing times mean changing your …
Bringing Plant Based Back to Earth
Why plant-based retailing opportunities are hiding in plain sight Consumers of all stripes are giving plant-based eating a go. But when retailers view the category exclusively through the lens of meat mimics and dairy alternatives, they limit consumers’ choices — and their profit potential. The upshot: The smartest plant-based product mix celebrates the full spectrum of the sector. Plant-based innovation …
Millennial & Gen Z Buying Habits Spell Growing Opportunity for Plant-Based
Family health and social responsibility key drivers in purchasing decisions for younger demographics Millennial and Gen Z consumers are changing their eating habits, placing a growing importance on healthy, sustainable options. For some millennials, the main driver in this shift in spending behavior is the desire to accommodate a healthier lifestyle for both themselves and their growing families, which often …
Premium Options Offer Retailers Big Opportunity
What grocers need to know about consumers’ inclination toward high quality, premium brands The COVID-19 pandemic changed how consumers behave in many ways, from increasing dependence on e-commerce to turning homes into schools and offices to altering how consumers eat and shop. When it came to feeding their families, the pandemic led more people to eat at home much more, …